CA7CH was incorporated in 2013 by three friends sharing a passion for hardware and social life. Frustrated with the lack of true socially-integrated cameras on the market and struggling with numerous products, apps, and services that didn’t work together, the team initiated a “what-if” experiment: What if we were to invent a camera now, for the first time? The result: the camera reimagined as a wearable, connected device that pairs with your smartphone to allow people to spontaneously share their lives, as they happen.